Forum Groups

 

Forums / Talking it Over / PGA of America and official Sponsor Tru-Green Commercial

PGA of America and official Sponsor Tru-Green Commercial

36 posts
  1. Jon Maddern
    Jon Maddern avatar
    0 posts
    2/15/2015 1:02 PM
    How many of you saw this commercial on Golf Channel coverage of AT&T at Pebble Beach? Really the PGA professional is out checking mowers, turning on sprinklers, etc. Yes when he gets home used Tru Green to care for his lawn I'll buy.

    Man thought we had good working relations with the PGA of America and working together.



  2. Steven Huffstutler
    Steven Huffstutler avatar
    11 posts
    2/15/2015 4:02 PM
    You really have to give them full marks for self promotion, though, don't you? Too bad a professional association of greenkeepers can't come up with something like that.

    Regards,

    Steve



  3. Rodney Johnson
    Rodney Johnson avatar
    0 posts
    2/16/2015 11:02 AM
    Saw it and first thought was here we go again. Jon I'm sure you recall back in the mid-80"s when a PGA ad misrepresented golf professionals job duties. GCSAA asked then the ad be stopped. Almost the same type ad with mowers, cup-cutters and irrigation heads running in the background. The new twist is the return home to a happy family and a happy lawn brought to you by Tru-Green. When I saw the relationship announced had to wonder what that was all about. Tru-green website site talks of better lawns at the PGA Championship.
    Rod Johnson



  4. Sandy Clark
    Sandy Clark avatar
    0 posts
    2/16/2015 1:02 PM
    Saw that stupid commercial a couple of times and felt it was terribly misplaced and misleading. I don't blame the company for wanting to get the name out there but somehow either we were left out of someones discussion or that is quite the stab in the back by the PGA. They should be called on it. Maybe they are angry because most of us are the highest paid people on the golf property and they feel unimportant. This should have never passed through any review!



  5. Clay Putnam
    Clay Putnam avatar
    33 posts
    2/16/2015 2:02 PM
    Didn't catch the tourney on the TV this past weekend. Anyone have a link to the offending advertisement?



  6. James Geiger
    James Geiger avatar
    1 posts
    2/17/2015 7:02 AM
    https://www.trugreen.com/blog/trugreen/pga-partnership/

    the last line bothers me
    I wasn't aware that some PGA members didn't have or were in need of access to "lawn care" professionals, especially "ongoing counsel" from said professionals.



  7. Clay Putnam
    Clay Putnam avatar
    33 posts
    2/17/2015 7:02 AM
    I must have clicked on the link incorrectly. No video.

    Based on everyone's account of the commercial, I gather the advertisement expounds upon the many PGA virtues including course set, agronomics and the like. Is that fairly close? If so I find this very interesting. Primarily because I do not know one golf pro that subscribes to that attitude. I know quite a few golf pros and each one, to a person, has been nothing but complimentary of our profession and submissive in their knowledge of our daily activities. I'm sure there are the jag-offs of the golf pro world (the same can be said about us) but I have been fortunate enough to not have been cursed with their presence. I would say the overwhelming majority of golf pros do not endorse this commercial. My take anyway.



  8. Andy Jorgensen
    Andy Jorgensen avatar
    1 posts
    2/17/2015 2:02 PM
    I didn't see the commercial, but based on the press release, it makes the pros look ignorant when it comes to growing grass.

    The majority of the pros I have worked with have been very accommodating in what we need to do. I don't know if this is due to ignorance or being able to see the big picture. Only once have I worked with a pro that tried to answer our questions for us, incorrectly at that. After about a year and a half of that kind of stuff and he was out of here. Didn't cause anything but problems and conflict between departments.

    However I can see where the commercials can come off as TruGreen being the ones taking care of the "lawns" at a golf course. Whatever that may be...



  9. Wahlin Scott B
    Wahlin Scott B avatar
    2/17/2015 2:02 PM
    I did not see the ad, but they are already perfectly suited for HOAs. I am guessing they are the target audience.



  10. Sean Hoolehan
    Sean Hoolehan avatar
    0 posts
    2/17/2015 5:02 PM
    Jon,

    This is a very good argument for maintaining our Class A standards. Look at what it takes to be a True-Green professional. Ability to sell, and be trained. No License, not continuing education, no experience no real expertise just general one size fits all lawn care advice.

    Our (GCSAA) biggest problem is no one wants our money to endorse products. John Deere has been the PGA's official turf equipment supplier for years. First thing I did when I got a new JD piece of equipment was take the PGA logo off. I do not think this really hurts us because when the PGA starts talking about lawn care they are leaving it to a guy who drives around in a truck full of fertilizer and herbicide who can not come in until he has sold $1000 of product for the day.



  11. Wahlin Scott B
    Wahlin Scott B avatar
    2/17/2015 7:02 PM
    One of the Past Presidents of The Florida Turfgrass Association with whom I worked closely was a TruGreen employee. Her job was training the folks down here and she did a very professional job of it. She regularly spoke at our seminars and even trained employees of other companies.



  12. Andy Jorgensen
    Andy Jorgensen avatar
    1 posts
    2/17/2015 7:02 PM
    Scott Wahlin, CGCS said: One of the Past Presidents of The Florida Turfgrass Association with whom I worked closely was a TruGreen employee. Her job was training the folks down here and she did a very professional job of it. She regularly spoke at our seminars and even trained employees of other companies.



    Scott,

    I know who you are talking about. She's the exception to the rule. I do know several higher ups with TruGreen and all are far more educated than the general staff.

    In Florida, all it takes is 40 hours of training and you can start making apps on your own.



  13. Christopher Thuer
    Christopher Thuer avatar
    101 posts
    2/17/2015 8:02 PM
    I worked for them in the spring of 1987 right out of Purdue when they were simply Chem-Lawn. I had 6 seasons on golf courses during high school and college before that.

    I can say there is not, or at least then there wasn't, a program tailored to each individual customer. The same things were added to every tank, at the same rates, every day. There was no individual lawn analysis performed. The lawn diagnostic and analysis sheet was simply a check list that we would go through pretty quick. You could pretty much check off all the potential problems and pests and recommend the same treatment for every customer.

    This was reaffirmed a few years ago at our last home that my wife and I had custom built. I installed a turf type tall fescue lawn from bare soil that was a corn field. I would allow the lawn care guys to give me an analysis and estimate every year then allow them to pitch their service. It was really fun to tell them what I did for a living and the look on their faces was priceless when showing them that they checked off that we had a blue/rye/fine fescue lawn but we really had tt tall fescue, it was less than 5 years old, and we didn't have a thatch build up yet, even though it was their recommendation to dethatch. I would use my pocket knife and cut out a plug and show them.

    Back then most route managers, lawn techs, or whatever we were called, had no formal education in the business, only what they learned through their training at their respective branches. We were simply hose jockeys. It is probably a little different now and I know many former superintendents and some others with a solid turf background who own their own companies and are doing well. Their current web page implies that their employees are phD's when really it is just a few guys who write the generic programs.

    Chris Thuer, CGCS, Bear Slide Golf Club, Cicero, IN

  14. Jon Maddern
    Jon Maddern avatar
    0 posts
    2/18/2015 7:02 AM
    Sean:

    Point of clarification the logo and sponsorship that John Deere has is with the PGA Tour not the PGA of America. Each will tell you they are different.



  15. Jon Maddern
    Jon Maddern avatar
    0 posts
    2/18/2015 7:02 AM
    And Sean I agree about keep Class A standards.



  16. Jonathan Burke
    Jonathan Burke avatar
    2 posts
    2/18/2015 7:02 AM
    here is a link to the ad in question

    http://www.ispot.tv/ad/7Jgo/trugreen-go ... fessionals



  17. Andy Jorgensen
    Andy Jorgensen avatar
    1 posts
    2/18/2015 7:02 AM
    Jonathan Burke said: here is a link to the ad in question

    http://www.ispot.tv/ad/7Jgo/trugreen-go ... fessionals



    If it wasn't for the logos at the end, I'd say the ad was more about us!



  18. Andrew Cross
    Andrew Cross avatar
    5 posts
    2/18/2015 8:02 AM
    Having seen it for the first time after following this thread, I agree with Andy. However once they throw that logo up there it irks me to no end.

    If I'm just your average golfer that does not know we have a superintendent, I'm now thinking that the PGA Pro (who always wears that PGA logo) is the guy maintaining the course. I do certainly hope the GCSAA is in talks with the PGA regarding this commercial as it is kind of a slap in the face and tells the lay person that the PGA Pro is the guy doing everything and runs that course by managing every detail.

    Like a lot of the guys above I am lucky enough to work with a golf professional staff that is quick to admit they know very very little about what we do and defer all questions to us, so as not to misinform the golfers.

    I did work with a Pro who thought he knew it all, even told people we had Zoysia all over our course (Chicago area, we had not one blade of it).



  19. Tim Gravert
    Tim Gravert avatar
    0 posts
    2/18/2015 8:02 AM
    This would be a perfect commercial to represent us. The only way it should represent the PGA professional is if there was a guy standing at the pro shop with a coffee saying he relies on the golf course superintendent at work and Tru green when he goes home. Not the same guy taking care of the course then saying he is the PGA pro. I really hope there is talks with them. I do agree that at least their association is representing them. Even if it is misrepresentation. Step it up Gcsaa.



  20. Sean Hoolehan
    Sean Hoolehan avatar
    0 posts
    2/18/2015 10:02 AM
    Jon Maddern, CGCS said: And Sean I agree about keep Class A standards.


    Our Standards really separate us from these type of positions/companies. No going backwards!

    My sister would swear by her Tru-Green contract. I always said good for her. The only thing worse than having them apply the products is the homeowner themselves.



  21. Melvin Waldron
    Melvin Waldron avatar
    43 posts
    2/18/2015 1:02 PM
    I just watched it but the sound was out and maybe I shouldn't comment until I hear the voice over, but hey that hasn't stopped me before. The logo at the end didn't bother me so much as the "Pro" acted more like a superintendent throughout the whole commercial, giving instructions to the crew, watering the green etc. being there on the golf course itself at the crack of dawn. I do know some pro's might be there at the crack of dawn, but if they are, they are bringing up golf carts, counting money, assigning jobs to "his" crew. The only time I see my pro or manager on the course is if they have to handle a golfer complaint (and that is a big if) or if they want to see where we are with aeration or checking on where I have planted the new trees.

    Screw Tru-Green, I will never do business with them, especially since I don't see the Dalmatian on the truck. I will find someone else to do my lawn when I can afford it. And I almost say screw the PGA, for letting an ad like this be put out, not really showing their professionals in their true environment?

    Mel

    Melvin H. Waldron III, CGCS, Horton Smith Golf Course, City of Springfield/Greene County MO

  22. Andrew Cross
    Andrew Cross avatar
    5 posts
    2/18/2015 1:02 PM
    Melvin Waldron, CGCS said: And I almost say screw the PGA, for letting an ad like this be put out, not really showing their professionals in their true environment?

    Mel



    Well a commercial showing them folding sweaters wouldn't be very entertaining now would it?



  23. Tim Gravert
    Tim Gravert avatar
    0 posts
    2/18/2015 2:02 PM
    I talked to a board member of Gcsaa this morning. This was one of the topics we discussed. He said they were already working with the PGA on this. This afternoon I tweeted Tru Green and PGA. I got a response from Tru Green saying it wasn't meant to be disrespectful and the commercial will no longer run. Our voices were heard!!!



  24. Keith Ihms
    Keith Ihms avatar
    0 posts
    2/18/2015 2:02 PM
    Members, I wanted to take a moment to chime in here and offer an update on this issue, as we have been in contact with the PGA leadership over the last several days. As you may be aware, we have built a solid relationship with the PGA of America, and its leadership fully understands our concerns with the commercial that was aired recently on behalf of its new partner TruGreen. This commercial has been pulled from air.

    Because the PGA has a licensing agreement with TruGreen, other commercials will be aired and they agreed that these will in no way misrepresent the role of the PGA Professional in oversight of golf course management .

    The PGA is committed to enhancing its level of partnership with the GCSAA. The PGA intends to build on existing promotional initiatives such as the monthly feature in PGA Magazine and GCM, with enhanced programming such as featuring this partnership and the critical role of the golf course superintendent in broadcast of their championship events.

    If you have any other questions regarding this matter please feel free to reach out.

    Keith Ihms, CGCS
    GCSAA President



  25. Joe Wachter
    Joe Wachter avatar
    5 posts
    2/18/2015 3:02 PM
    Sorry Keith, once thrown under the bus, you are already dead. This would have never happened from a group who truly had any concern about what are in the best interests of its partners. Partners is truly lip service, we don't have the financial clout to deal with this group and project the image that we should have in the public eye.

    I'm a bit surprised by John Deere who is our partner on how they allowed this to go out like it is with their equipment so prominently displayed and our group being disrespected. I'm going to reconsider my John Deere purchases in the future. They need to have better control over how their product is used and who is in care of the golf course.



  26. Stephen Johnson
    Stephen Johnson avatar
    0 posts
    2/18/2015 9:02 PM
    I spoke to my Toro sale rep today, letting him know, according to this commercial whom he should be talking with. I pointed out to him how they, Toro, were not represented in this add; all this in jest mind you. He did make mention that Toro, nationally, has had discussions with their sales force in how they should try and reach beyond the superintendent to increase their sales numbers. I was actually surprised to hear this.



  27. Andy Jorgensen
    Andy Jorgensen avatar
    1 posts
    2/19/2015 5:02 AM
    Deere probably had no knowing of this commercial. It was probably just an agreement between PGA/TruGreen and the course in which it was shot to use their equipment. I highly doubt they reached out to Deere.

    And as far as your Toro rep reaching beyond the Superintendent, how is this any different then them displaying at PGA show or advertising in CMAA trade rags? If the rep is going behind the Superintendent's back, then that is a different issue. But I see no issue with them reaching beyond the Superintendent, with blessing. It may even lead to an equipment purchase when there previously wasn't going to be one.



  28. Steve Nelson
    Steve Nelson avatar
    0 posts
    2/19/2015 8:02 AM
    Don't worry about it guys. Golf on TV usually puts me to sleep. How many people do you think were awake/alert enough to remember that commercial? Spring will arrive in the not too distant future, so expect many more commercials for turf fert etc. Don't get offended if a Greenkeeper is portrayed in some sort of stereotype ala caddyshack or simpsons. I mean we're all Scottish and grouchy right? :D



  29. Larry Allan
    Larry Allan avatar
    0 posts
    2/19/2015 8:02 AM
    Nice to see it has been taken offline so quickly. Unfortunately my Pro won't be able to watch it now. He was too busy setting up the sock display when I sent it yesterday



  30. Melvin Waldron
    Melvin Waldron avatar
    43 posts
    2/19/2015 9:02 AM
    Thanks Keith for the update, and I'm glad at your level you have built good relationships with PGA leaders.

    I have always felt there has been some disconnect at the PGA Section and GCSAA chapter level, part of that is our chapters and sections don't line up sometimes, other parts of it is smaller chapters don't have paid staff to interact with the paid staff at the PGA section level. I am hopeful between chapter leaders with resources from GCSAA and maybe with the help of our field staff that can be improved.

    As mentioned many of you have good relationships with your pros, so that is encouraging.

    I think in my opinion this might fall on some PGA staff members as they would have at least approved of the commercial, if not more involved in it somehow. I wonder if PGA staff members are as knowledgeable about their member's profession as say GCSAA staff members are. Our staff members are pretty darn knowledgeable about what we do and how we do it.

    Just my two cents.

    Mel

    Melvin H. Waldron III, CGCS, Horton Smith Golf Course, City of Springfield/Greene County MO

View or change your forums profile here.