Golfer Survey Questions Cancel The title field is required!

1. Kevin Clunis

   

   0 posts
   
   2/14/2012 9:02 AM

   At a new facility and they would like to survey the golfers after their round. A quick search found no archived banter. Any questions or forms used would be beneficial. There was seminar/meeting at the GIS several years ago and can't find that info. I know I got it here somewhere..................
   
   Thanks.

   
   
   
   
2. Fleegel Timothy

   
   2/14/2012 10:02 AM

   Kevin how are you going to get the surveys to the players? What type of response rate do you think you'll get?

   
   
   
   
3. Corey Eastwood

   

   80 posts
   
   2/14/2012 11:02 AM

   Put the survey on top of the score card on the card. Turn into the bar for a free draft or soda other wise most will not fill it out.

   
   Corey Eastwood CGCS, Stockton Golf & CC, Retired
   
   
4. Melvin Waldron

   

   43 posts
   
   2/14/2012 11:02 AM

   I have heard many people who discussed using surveys that what Corey suggest is the best way to get feedback, even if there are cart people greeting them when they come in. Of course depending on how well they played that day might cloud some of their answers.
   
   The tough questions I think are about course conditions because answers can be so variable depending on what the golfers expectations are or what they are used to. Somebody from my course would probably love your courses conditions over mine 99% of the time, (or even 100%) but are they getting a better value? If they have to spend $5 more per round for those conditions will they? (my seniors will not). So just be cautious on how you use the information is what I am suggesting.
   
   Mel

   
   Melvin H. Waldron III, CGCS, Horton Smith Golf Course, City of Springfield/Greene County MO
   
   
5. Keith Lamb

   

   3 posts
   
   2/14/2012 1:02 PM

   I personally find that if I spend some time near the first tee on occasion, stop and talk to golfers as I drive around and generally make myself available at least once a week are the best ways to "take the pulse" of the course. It's a good way to hear what golfers think and to provide some education to them.

   
   
   
   
6. Andy Jorgensen

   

   1 posts
   
   2/14/2012 2:02 PM

   Years ago we did the comment card. We kept it to 4 questions and left space for comments. We would only receive about 10 back per week from roughly 1,200 rounds. But those 10 were plenty to keep us busy. This was at a public golf course.
   
   From what I remember, we asked respondents to rank course conditions, service, overall quality and value. We included a blurb about "anything ranking under a 3 (on a scale of 1-5) to please elaborate below". These comment cards were used for the entire facility, not just the golf course.

   
   
   
   
7. Michael Vogt

   

   2 posts
   
   2/15/2012 7:02 AM

   Kevin:
   
   What does the golf course leadership want to know?
   
   When surveying players be certain that you make the distinction between importance and satisfaction. In one case, price might be important, but satisfaction may not be a customer driver. Example; golfers in our surveys [u">always[/u"> hate their courses sand bunkers, they're not satisfied, but number one importance ratings are always [u">greens condition[/u">.
   
   The survey process can yield great results if the questions are precise to the subject.
   
   Follow the below links to get some tips on conducting a good survey, or give me a call.
   
   http://mcmahongroup.blogspot.com/2010/0 ... nt_25.html
   
   http://mcmahongroup.blogspot.com/2009/0 ... -view.html
   
   Good luck, Mike

   
   
   
   
8. Michael Vogt

   

   2 posts
   
   2/16/2012 1:02 PM

   [img">http://i447.photobucket.com/albums/qq192/miketurf/ValueBoundry-1.jpg[/img">
   
   When survey is finished you should be able to focus on areas that need receive more resources and elevate the items in the quadrant of Priority Improvements and Missed Opportunities sections.

   
   
   
   
9. Peter Bowman

   

   11 posts
   
   2/16/2012 9:02 PM

   Michael Vogt, CGCS"][img">http://i447.photobucket.com/albums/qq192/miketurf/ValueBoundry-1.jpg[/img">
   
   Now those are quadrants, sort of.