Hi all,
After our local superintendent chapter took a trip to Topgolf in Overland Park, (hiring a charter was probably the smart thing to do), in which we had a blast. I came upon this article in Golfdom, where Topgolf executives believe they can play a part in growing the game.
http://www.golfdom.com/game-on-topgolfs ... -industry/Interesting article. We did have a brief discussion among our manager and pro, what we kind of agreed upon was for avid golfers like us, what we really enjoyed and thought important was the social aspect of it. Could we as a business find ways to tap into that social aspect of Topgolf and would those same social ideas work for the beginning or new golfers? Would we have to reach those new golfers a little differently?
All great thoughts, I'm curious, have any your facilities tried to tap into this? I know even before going to Topgolf, when we were discussion some of our revenue woes at our current facility, it came up that we needed to find a way to have players stay after a round, but of course we don't offer alcohol, so we haven't come up with an idea yet. We do offer leagues, but we don't have dining facilities either. I know from my earlier days, at one course I worked at, I played in a league and there would be many times we went into our restaurant and had dinner. I know growing up at the course my mom, dad and I worked at, we would hold weekly scrambles and everyone would come in and have a few beers before we handed out the prize money, and depending who won that week, they might have spent half of their winnings on more beer.
Would love to hear opinions from everyone about this topic.
Thanks!
Mel